The aim of the 40 minute fundraise is to raise as much money as possible for Simakakata Community School in Zambia. The community want to build their own school. They have already made thousands of bricks by hand and donated their labour to construct four classrooms, but they can't afford raw materials such as cement, doors and roofing sheets for the remaining buildings (two more classrooms and six teachers' houses).
The key to raising more money is simple. Inspiring more people to set up 40 minute campaigns.
We ask for your help to create materials to do this. Both online and printed materials. The only restriction is that any printed materials must be suitable for an office or home printer. This is a grassroots campaign and costs need to be minimised.
Here's a raw brief.
Who is the target audience?
- Anyone can set up a campaign but we plan to specifically promote to schools, universities and companies.
What do we want people to do?
- Be inspired to create a 40 minute fundraising campaign.
- Specifically they should (1) Visit www.learnasone.org/40minutefundraise and (2) Create their campaign.
What materials can you create?
- We definitely need A3 and A4 posters, A5 flyer, banners ads, online badges, and a Facebook profile picture.
- But please challenge us. If you have an idea for a bus side or a newspaper ad go create it and as a community we can try to blag some free advertising space. Use your creativity and lets see where that leads the campaign.
Brand guidlines
- These are pretty loose.
- Our logo. Click here to download.
Fonts
- Arial, arial rounded, LearnAsOne paint (click to download). LAO paint is only for large headlines.
Colours
Blue - #00AEEF R0 G174 B239
Purple - #A54499 R165 G68 B153
Orange - #F7941D R247 G148 B29
Headlines should be genrally be purple. Blue and orange are secondary colours. Black for body copy.
Imagery
- You can use anything on our blog or anything which will cost under £5 to buy.
- Everything on our blog is available hi-res if it needs to be printed.
- Only use imagery from Zambia if it's appropriate to your idea. This is a 40 minute fundraise campaign not an awareness campaign.
How do you get started?
If you want to get involved just get creating and post your ideas as a reply below. They can be roughs, scamps, or fully worked up ideas. Feel free to adapt other people's ideas and work together too. We'll run with whatever materials work and will happily credit you if you wish. If you have any questions please email me. Thanks!